Your Trusted Business Succession Partner

We founded Serasi Partners to offer tailored solutions for business owners considering succession, stepping back, or exit.

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The Challenge Many Owners Face

No Clear Successor

You've built a remarkable business but lack a clear successor. We help ensure your legacy continues with the right partner who shares your values and vision.

Unfamiliar Territory

Selling a business is complex and unfamiliar. We provide the expert guidance needed for a smooth and fair sale, navigating every step with you.

Balancing Freedom & Involvement

You want to step back but remain economically invested. We offer resources to fuel growth while giving you the freedom you deserve.

Recycling Capital

Unlock your business's value for retirement or new ventures. Convert years of hard work into financial freedom and new opportunities.

Flexible Solutions Tailored To You

Majority Partnership

Our preferred approach: We take a majority stake while you retain significant ownership and benefit from growth, with a future pathway to a full sell-down.

Outright Purchase

Monetize your life's work upfront. A full acquisition provides immediate liquidity, allowing you to pursue your next chapter knowing your business is in capable hands.

Growth Partnership

Sometimes you lack capacity to pursue growth as daily operations overwhelms you. We provide resources and expertise to pursue untapped opportunities, together.

Win-Win Solutions

Win-win solutions are essential. We are committed to achieve your objectives while earning a fair return on our capital and effort.

Why Choose Serasi Partners?

We Respect Your Legacy

Your business is built on years of hard work and reputation. We honor this legacy and your team, while ensuring long-term prosperity.

Grassroots SME & Corporate Finance Expertise

We bring a rare combination: Jin grew up immersed in his family business and now leads it while Shaun has 15 years in investment banking and private equity.

A Family Business Partner

As cousins, Shaun and Jin understand family business dynamics. We value long-term relationships and shared success.

We Understand the Journey

We know the joys and challenges of running an SME: the long hours, tough decisions, and pride in what you've built.

We Create Value Together

Our corporate finance and operational expertise can unlock growth opportunities you may not have had time for.

Young, Hungry & Committed

We invest our capital, roll up our sleeves, and work alongside you to grow your business.

Meet Your Partners

Shaun Yap

Shaun Yap

shaun@serasipartners.com

With 15 years of experience in investment banking and private equity in Hong Kong, Shaun brings sophisticated corporate finance expertise. Growing up around SME owners in Klang shaped his deep appreciation for entrepreneurship and legacy building.

Background:

Investment Banking & Private Equity

Expertise:

Deal Structuring, M&A, Strategic Growth

Low Jin Chuan

Low Jin Chuan

jin@serasipartners.com

Jin is a second-generation family business owner. Leading his family's enterprise, he brings real-world operational expertise and firsthand knowledge of succession challenges to every partnership.

Background:

Family Business Leadership

Expertise:

Operations, Business Management, Succession Planning

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Let's discuss how we can help your business